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Sometimes a book jumps off my bookshelf and says look at me again- Now!
Being that I am currently studying marketing, when I picked up the book ‘The Rise of the Creative Class’ By, Richard Florida again, I had a whole new appreciation for its contents.

This national bestseller written by a professor of economic development, makes many key contributions to the discussion about the central role of creativity in the economy, and specifically highlighting a growing class of society he calls the creative class.

HERE ARE SOME Gold NUGGETS  or KEY QUOTES to chew on:

“Many say that we now live in an “information” economy or a “knowledge” economy. But what’s more fundamentally true is that we now have an economy powered by human creativity. Creativity– “the ability to create meaningful new forms”, as Webster’s dictionary puts it- is now the decisive source of competitive advantage. In virtually every industry, from automobiles to fashion, food products, and information technology itself, the winners in the long run are those who can create and keep on creating.”

***

“The economic need for creativity has registered itself in the rise of a new class, which I call the Creative Class. Some 38 million Americans, 30% of all employed people, belong to this new class. I define the core of the Creative Class to include people in science and engineering, architecture and design, education, arts, music and entertainment, whose economic function is to create new ideas, new technology and/or new creative content. Around the core, the Creative class also includes a broader group of creative professionals in business and finance, law, health care and related fields. These people engage in complex problem solving that involves a great deal of independent judgment and requires high levels of education or human capital. In addition, all members of the Creative Class– whether they are artists or engineers, musicians or computer scientists, writers or entrepreneurs– share a common creative ethos that values creativity, individuality, difference, and merit.”

***

“Given that creativity has emerged as the single most important source of economic growth, the best route to continued prosperity is by investing in our stock of creativity in all its forms, across the board. This entails more than just pumping up R&D spending or improving education, though both are important. It requires increasing investments in the multidimensional and varied forms of creativity– arts, music, culture, design and related fields– because all are linked and flourish together. It also means investing in the related infrastructures and communities that attract creative people from around the world and that broadly foment creativity.”

***

The Creative Class  has 3 FUNDAMENTAL ISSUES TO ADDRESS:

1.) Investing in Creativity to ensure long-run economic growth.
2.) Overcoming the class divides that weaken our social fabric & threaten economic well-being.
3.) To build new forms of social cohesion in a world defined by by increasing diversity and beset by growing fragmentation.

This book shows how codependent and increasingly connected are the worlds of finance/business/economy and the worlds of the arts/creativity/culture.

It also really broadens the scope of what we may usually categorize as “creative work” and illuminates the integral role that creativity has in many of the jobs central to our economic health.

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I went on a movie marathon the other day and watched both movies pretty much back to back. Here are my reviews…

THIS IS IT-
This movie basically showed us Michael Jackson’s swan song- the epic tour he was working on full throttle (tickets already sold out in most cities it would be visiting). I thought incorrectly that rehearsal footage would not be compelling enough to keep me engaged for a 2 hour film. It was fascinating to see the process, the incredible production value, and to get such a close up on the man- who’s voice and moves were as impressive as ever!

On on one hand it could appear like a tragedy that this tour never got to be realized. On the other hand, it is realized and brought to the world through this movie, and may likely more people in that medium than it would as a music tour.

I was very touched by the new rendition of Earth Song and his clear caring message about the Earth.
In his words “That’s why I write these kind of songs, you know, to give some sense of awareness and awakening and hope to people. I LOVE the planet.”

Here is a video of his ‘final rehearsal’ of They don’t really care about us.

It was truly inspiring to see the passion, emotion and message behind it all and how epic of a production he was making.
Go see the movie!

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2012

Going to see a film with the title 2012, I was hoping for some deep messages, considering that there are a lot of complex and profound prophecies and theories about what kind of transformation might happen at that time. That is asking too much of Hollywood. Instead it co-opted and oversimplified the Mayan prophecy and turned it into an unrealistic, way oversensationalized action film about the end of the world.

WHAT I DIDN’T LIKE ABOUT IT

* It put 2012 on the radar screen of the mass public from a doom gloom fear perspective only
* It underplayed the deaths of millions and overplayed the plight of one family clinging to their lives
* It got cheesy a few times and the unrealistic factor took me out of it when I should be most compelled
* It put all responsibility for our demise on the earth/sun instead of our own actions
* It could of and didn’t really interject any truly redemptive or spiritual messages

WHAT I LIKED ABOUT IT

* There is something very cathartic and profound about seeing such extreme destruction and sort of having the worst case     scenario played out on the screen to experience without experiencing.
* The effects were impressive and well done, and the action was quite exciting.
* There was also some commentary about social values, power politics and compassion.
* It did highlight for me how fragile and precious is the life we have right now and how much we should appreciate it.

What both movies had in common is that I walked out of the theater feeling so GLAD TO BE ALIVE!!!